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Understanding McLuhan
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07151_Field_TCUM T716.txt
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1996-04-10
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946b
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15 lines
Perhaps the most familiar and pathetic effect of the TV
image is the posture of children in the early grades. Since TV,
children—regardless of eye condition—average about six and a
half inches from the printed page. Our children are striving to
carry over to the printed page the all-involving sensory
mandate of the TV image. With perfect psycho-mimetic skill,
they carry out the commands of the TV image. They pore, they
probe, they slow down and involve themselves in depth. This is
what they had learned to do in the cool iconography of the
comic-book medium. TV carried the process much further.
Suddenly they are transferred to the hot print medium with its
uniform patterns and fast lineal movement. Pointlessly they
strive to read print in depth. They bring to print all their senses,
and print rejects them. Print asks for the isolated and stripped
down visual faculty, not for the unified sensorium.